SAFARI FRANK

Project Brief: Multilingual Website Development

Safari Frank needed a dynamic, engaging website to showcase their tailor-made safari experiences across Africa, designed to appeal to an international audience, particularly in the UK. The goal was to create a bespoke WordPress theme with advanced functionality, including a custom plugin for real-time currency conversion, multilingual support, and performance optimisation. As a custom WordPress developer, our focus was on providing a flexible, scalable, and user-friendly platform that meets the highest standards of WordPress theme customisation.

Project Scope

Custom WordPress Theme Development: Designed and built a custom WP theme specifically tailored to Safari Frank’s business needs. The bespoke design highlights their safari packages and destination information, ensuring an intuitive and visually appealing user experience.
WordPress Theme Customisation: Leveraged Advanced Custom Fields (ACF) to allow Safari Frank’s team to manage their content easily. This approach provided a high level of flexibility, making the site future-proof and easy to update without requiring technical expertise.
Currency Conversion Plugin: Developed a custom WordPress plugin that fetches live exchange rates from an external API and stores the data in a custom database table. This ensures accurate pricing for users across different regions, including the UK market, enhancing trust and improving the booking experience.
Multilingual Website Development: Implemented WPML to enable multilingual support, offering content in multiple languages, including English, German, and French. This functionality was crucial in making the website accessible to a wider audience and improving its usability for both UK and international visitors.
Responsive Web Design: Ensured that the bespoke WordPress theme was fully responsive, offering an optimised experience across all devices, from desktops to smartphones.
Performance Optimisation: Used techniques such as image compression, code minification, and caching to ensure fast loading speeds and seamless navigation, improving both user experience and SEO performance.

Advanced Custom Fields for Flexible Content Management
The integration of Advanced Custom Fields was a key element in delivering a tailored content management experience. By using ACF, we ensured that Safari Frank’s team could easily update key site components such as safari packages, blogs, and destination details without technical support. This was particularly beneficial for a fast-moving business targeting the UK market and beyond.

Custom Exchange Rate Plugin
To cater to Safari Frank’s international audience, we developed a custom plugin that fetches live exchange rate data from a reliable API and stores it in a custom database table. This ensures that pricing displayed on the site remains accurate for users in different regions, including the UK. The plugin updates rates periodically, enabling precise currency conversion without manual intervention.

Multilingual Support for Global Reach
Since Safari Frank attracts customers from around the world, including a large audience in the UK, multilingual website development was a crucial part of the project. Using WPML, we created a multilingual platform with content available in English, German, and French. This approach enhanced the site’s usability, improved accessibility, and supported Safari Frank’s goal of expanding their global customer base.

Responsive Design with Performance Optimisation
We took a mobile-first approach to ensure the website provided a seamless experience on all devices. Whether users are browsing on a desktop in the UK or a smartphone in a remote area, the responsive design ensures smooth navigation. Performance optimisation strategies, such as code minification and caching, ensured fast load times and improved SEO rankings, crucial for competing in the UK market.

As a leading custom WordPress developer with experience in theme development WordPress, we delivered a comprehensive solution tailored to Safari Frank’s needs. By building a custom WordPress theme and implementing advanced WordPress theme customisation, we created a flexible and future-proof website. The combination of bespoke design, multilingual website development, and responsive, high-performance web design has provided Safari Frank with a scalable platform that meets the expectations of users in the UK and beyond.

Whether you’re looking to create a WordPress theme, build a WordPress theme, or require an agency that specialises in theme custom WordPress and WordPress theme customisation, we deliver bespoke solutions that enhance your digital presence. Our agency is committed to providing tailored web development services for businesses in the UK and across the globe.

Skill-set:

Frontend Web Development
Custom WordPress Theme Development
Responsive WordPress Web Design

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